Who Are You Talking To? New Insights Into the Audience for Consumer Reports on Health Care Quality (Webcast)
May 11, 2011
Summary
This Webinar focused on the kinds of people who are interested in quality reports, how and when they seek health care information, and what this means for report developers. Patrick McCabe, a partner at GYMR Public Relations in Washington, DC, shared findings from research done on behalf of the Robert Wood Johnson Foundation to identify and explore the characteristics of people who seek health care quality information. Jeff Rabkin, president of Wowza in Minneapolis, MN, discussed how report sponsors can develop and use descriptive profiles of likely visitors to a quality report to guide decisions about content, design, and navigation.
Speakers and PowerPoint Slides
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Lise Rybowski
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Patrick McCabe |
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Jeff Rabkin
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Recording
- Listen to the Webcast (Who Are You Talking To? New Insights Into the Audience for Consumer Reports on Health Care Quality (mp3) [57 min, 44 sec])
Transcript
Read the transcript of the webcast (PDF, 240 KB)
Related Material
- , from the Robert Wood Johnson Foundation, July 2010.
